2021 Dodge Durango Hellcat Homeowners Are Mad There Is a 2023 Mannequin

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2021 Dodge Durango Hellcat Homeowners Are Mad There Is a 2023 Mannequin
2021 Dodge Durango Hellcat Homeowners Are Mad There Is a 2023 Mannequin


  • Dodge wasn’t bashful about selling the 710-hp 2021 Durango Hellcat SUV, telling potential clients they’d solely “one shot” at getting behind the wheel of the quickest staff bus idling within the dropoff lane.
  • Consumers have been understandably annoyed when Dodge stated final yr that it will convey the Durango Hellcat again as a 2023 mannequin.
  • Seven authentic clients have now filed a class-action lawsuit towards the corporate, asking for damages in extra of $5 million.

A category-action lawsuit was filed final week towards the concept of the 2023 Dodge Durango Hellcat. Okay, technically, the lawsuit alleges that Dodge used “false and misleading promoting and advertising and marketing” again in 2020 when it advised potential patrons that the 2021 Durango Hellcat would see the one yr of manufacturing however then reversed course in late 2022 when it introduced the 2023 Durango Hellcat with almost similar specs.

The lawsuit is asking for in extra of $5 million in damages, citing just a few situations the place Dodge representatives made claims that gave the impression of there would not be any extra after that yr. The massive one? Dodge CEO Tim Kuniskis stated in a Dodge promotional video that “the Hellcat Durango will probably be a single-model-year run. Once we flip the order books over to the ’22 mannequin yr, the Durango Hellcat will probably be gone. So you’ve got solely obtained one shot [to buy one].”

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The lawsuit additionally quotes from a Dodge press launch that attributes this to Kuniskis: “The 2021 Durango Hellcat is just a single-model-year run, guaranteeing that it will likely be a really particular, sought-after efficiency SUV for years to come back. Primarily based on anticipated demand, all seller allocations have already been reserved, however there’s nonetheless a while to safe an unsold seller order.”

2023 dodge durango srt hellcat

2023 Dodge Durango SRT Hellcat.

Dodge

Mad Sufficient to Sue

Primarily based on these quotes, the case seems to have at the very least some advantage. Dodge promoted this as a limited-edition, power-mad SUV, and a few folks paid out the nostril for them. The lawsuit says some paid virtually $115,000 for his or her Hellcats. Now, hastily, Dodge is making extra of what is mainly the identical car, and people individuals are litigiously indignant.

In fact, there’s one other facet to this: why Dodge stated it will solely construct a yr’s value of Durango Hellcats.

Let’s begin with a short timeline. The “one shot” video talked about above was a part of the Hellcat Durango’s introduction in July 2020. That very same month, Kuniskis advised Muscle Automobiles and Vans that the Durango Hellcat wouldn’t be a serialized, limited-edition car. As a substitute, Dodge was solely constructing a small quantity due to the pandemic:

“With the entire adjustments we made within the plant to come back again up [to production] post-COVID with the sequencing and spacing within the plant, it is modified the quantity we are able to construct . . . I haven’t got an precise quantity however it will likely be lower than 2000. I do not understand how a lot lower than 2000. It will likely be decided by buyer demand and the way a lot we are able to construct in that six-month interval,” he was quoted as saying.

No Restrict on 2023 Manufacturing?

COVID was a part of the issue, however it grew to become a part of the answer. The worldwide chip scarcity allowed Dodge to make extra Durango Hellcats by adjusting the manufacturing of different fashions. The ultimate nail within the coffin was that the fuel-gulping Hellcats weren’t serving to Stellantis meet its emissions targets. COVID-related disruptions are on the decline, and Dodge engineers have been in a position to meet emissions rules by altering the gasoline tank, gasoline filler and carbon canister, based on Motor Authority, which additionally cited a Dodge spokesperson as saying the 2023 Durango Hellcat is not going to be a volume-limited mannequin.

Dodge didn’t reply to Automobile and Driver’s request for remark earlier than publication. The corporate did inform different media retailers it doesn’t touch upon pending litigation.

Headshot of Sebastian Blanco

Contributing Editor

Sebastian Blanco has been writing about electrical automobiles, hybrids, and hydrogen automobiles since 2006. His articles and automotive critiques have appeared within the New York Instances, Automotive Information, Reuters, SAE, Autoblog, InsideEVs, Vans.com, Automobile Discuss, and different retailers. His first green-car media occasion was the launch of the Tesla Roadster, and since then he has been monitoring the shift away from gasoline-powered automobiles and discovering the brand new expertise’s significance not only for the auto business, however for the world as an entire. Throw within the latest shift to autonomous automobiles, and there are extra fascinating adjustments taking place now than most individuals can wrap their heads round. You’ll find him on Twitter or, on good days, behind the wheel of a brand new EV. 

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