4 Ideas For A Cash-Making Tour

4 Ideas For A Cash-Making Tour
4 Ideas For A Cash-Making Tour

Touring may be actually thrilling. You get to see the world, meet new followers, and hang around along with your bandmates for weeks or months on finish. Whereas it comes with the occasional wrestle, it’s an integral a part of constructing your fan base and rising your profession as a critical musician.

When you’re a performing artist, how are you going to leverage this chance to earn cash whereas on tour? Listed here are some methods to generate additional revenue whereas on the street: 

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Diversify your income streams on tour

You in all probability have just a few concepts in thoughts, like promoting tickets and merchandise. However let’s get extra particular and see what else we are able to provide you with. Listed here are just a few to get you began:


There are musicians the place you’re going, proper? You’ll be able to supply group classes on the street by way of apps and social media teams the place folks want to get began, or to your followers. Or, take a look at your different ability units. Are you nice at social media? Host a workshop on that. You may even do that in each metropolis, partnering with native companies and entrepreneurs to get the phrase out.

VIP expertise

Like a meet and greet, however elevated. This takes the standard present expertise up a notch for a really one-of-a-kind expertise on your followers. Along with the present, consider different methods to value-add to their expertise. Maybe they’ll get a restricted version merch bundle, early entry, and pre-show pizza hold? Or an unique invite to satisfy with the band post-show? Discover other ways to make it an unforgettable expertise for them.

Restricted version merchandise

One of many best methods to become profitable on the street is thru restricted version merch that may solely be purchased on the tour. Followers will naturally need to help you, however restricted runs of distinctive gadgets will create worth for them and make the supply irresistible. 

Collaborations on the street

Collaborations within the music business are one of the vital highly effective methods to make new connections and speed up your profession. Attain out to bands, venues, labels, or festivals, to see what sort of collaborations you are able to do. You may brainstorm collectively to see what matches, or higher but — go in with a suggestion for how one can work collectively. Make it straightforward for them to say sure. 

Begin earlier than you hit the street

That is key. A lot of this stuff take advance planning, resembling creating your restricted version merch or reaching out about collaborations. Be sure to’re giving your self loads of time to map it out. Take into consideration every part from what you’ll do to how you’ll do it.

Begin with the belongings you instinctively suppose will earn you probably the most – each in cash and in social proof along with your followers, then begin to plan it out. Who do it’s essential contact to make this occur? How will you put it on the market? What is going to the day-to-day on the street appear to be?

Proceed to attach with new alternatives

The planning doesn’t cease when you’re on the street! Proceed to maintain your eyes open for brand new alternatives as they pop up. They gained’t at all times be apparent, you must concentrate and keep inventive. 

A technique to do that is by constructing relationships on the street. When you go a document retailer which will curiosity your followers, strike up a dialog with the proprietor and float just a few concepts about selling your music. When you see a venue you didn’t know existed, test it out and meet the those who work there. Ask them who else it is best to know on the town, and ask for an introduction. You get the concept. It’s about speaking to folks and brainstorming the way you would possibly have the ability to add to one another’s lives.

Share social proof

Keep in mind how I discussed the facility of social proof as a revenue booster? Social proof is extremely highly effective and once you’re on tour it’s a goldmine for content material. Every thing from the present itself to the day-to-day round may be shared along with your viewers. Social proof strikes the needle on fan engagement.

Whereas this final one isn’t a technique to get fast money on the street like the remainder, it’s simply as essential. In any case, touring isn’t simply a chance to attach with new followers. It’s additionally a technique to broaden your attain inside the business, which results in new alternatives down the road and may be simply as beneficial.

Have you ever had a worthwhile tour? What are the secrets and techniques that you just swear by?

Angela Tyler is the founding father of MP Co. (previously Muddy Paw PR) and has secured placements on Forbes, Enterprise Insider, American Songwriter, Lead Singer Syndrome, & extra. She loves dessert, her rescue canine Sawyer, and new concepts.


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