When Ford revealed its F-150 Lightning all-electric pickup in July 2021, the truck broke new floor in some ways. One of the surprising was pricing. Observers had anticipated Ford to place its finest foot ahead with its first battery-powered truck. Regardless of its necessary position within the historical past of vehicles, Ford makes most of its cash from vans and hardly builds vehicles anymore.
However few had anticipated the sub-$40,000 beginning value Ford introduced.
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That value is only a minor piece of trivia now. Ford has now bumped Lightning costs up 4 occasions in simply 19 months. As of this week, the least costly Lightning begins at over $60,000 as soon as delivered. The most expensive is now comically near $100,000 as if Ford’s accountants can’t convey themselves to confess it’s a 6-figure value now.
2023 Ford F-150 Lightning Value:
Ford additionally prices a $1,895 supply charge on all F-150 Lightning vans.
| Mannequin | MSRP | MSRP + $1,895 Vacation spot Cost |
| Professional | $59,974 | $61,869 |
| XLT, normal vary battery | $63,474 | $65,369 |
| XLT, prolonged vary battery | $80,974 | $82,869 |
| Lariat, normal vary battery | $75,974 | $77,869 |
| Lariat, prolonged vary battery | $85,974 | $87,869 |
| Platinum | $98,074 | $99,969 |
Ford Could Set Pricing Traits
Costs are a little bit of an instructional consideration, anyway. The Lightning has been back-ordered because the begin. With demand simply exceeding provide, sellers can cost markups on the Lightning.
However Ford is blazing a path as the primary mainstream automaker to promote an electrical pickup. The place it goes, others will doubtless observe.
Ram hasn’t introduced any pricing plans for its upcoming Ram 1500 REV electrical truck. However Chevrolet had stated it deliberate to promote its 2024 Silverado EV electrical truck for an introductory value below $40,000. We’d be shocked to see them maintain to that, with Ford now charging greater than 150% of its preliminary asking.
Tesla had stated the identical about its deliberate Cybertruck however has already admitted it received’t make that objective.