Forrester research finds retailers struggling to undertake AI regardless of enthusiasm

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A new research by Forrester Analysis reveals that retailers are smitten by adopting synthetic intelligence to enhance operations and enhance income, however many lack the info administration practices and technical experience wanted to implement AI efficiently.

The research, commissioned by enterprise software program supplier Epicor, discovered that 70% of outlets view an AI-powered retail administration system as crucial. Nonetheless, widespread adoption of AI continues to be within the early phases. “Processes like receiving and gross sales and operation planning see the bottom utilization with lower than 20% of respondents leveraging superior AI,” the research states.

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Knowledge points a significant barrier to AI implementation

A key barrier holding retailers again is poor knowledge high quality and administration. “77% of respondents famous that their group struggles to achieve actionable insights from the info it collects, and 67% report they’re unable to gather any usable knowledge to assist achieve higher enterprise insights,” in response to the research. Overcoming knowledge silos was cited as a high implementation problem.

Picture Credit score: Forrester

Many retailers additionally lack the technical abilities to maintain tempo with speedy advances in AI. “70% mentioned their group wants extra schooling round AI retail options; and 65% acknowledged they wrestle to maintain up with new AI applied sciences,” the research discovered.

“Step one for retailers in realizing the worth of AI is gaining a greater understanding of the out there panorama and starting to deal with any underlying knowledge high quality and assortment points,” mentioned Marco de Vries, Vice President of Product Advertising at Epicor, in an announcement.

The research highlights the necessity for retailers to put money into correct knowledge infrastructure, governance and inner schooling to capitalize on AI’s potential.

With the correct basis in place, AI-powered retail administration techniques can present retailers with data-driven insights to spice up effectivity, forecast demand, and ship a superior buyer expertise. To be taught extra concerning the research, obtain it right here.

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